It’s time to Twist Pop Wash™
Ready to get naked? Not just for lols, but for the serious business of banning single-use plastic from your bathroom. We’ve launched a new Refillable Natural Body Wash with a refill system like no other and four best-smelling scents worth stripping off for.
Our Scents You’ll Want to Sniff On Repeat
We’ve given you the choice of eleven irresistible scents that will keep you smelling good all day long without cramping your style.
The Secrets Of Natural Deodorant Ingredients And How They Actually Work
We’ve all heard it...natural deodorants just don’t work. At least they didn’t back when velour tracksuits were a thing. But things have moved on.
The Science Behind Fussy
Natural deodorants tend to get a bad rep - and that’s because there are loads of out there that simply don't work very well.
Sparkle and save this Black Friday
Our limited-edition Winter Collection has landed, and it’s bringing all the sparkle, savings, and scents your pits could ever need. Oh, and did we mention? You get 25% off EVERYTHING.
Say BOO to B.O
Don’t let B.O haunt you this Halloween with our limited edition Toffee Apple scent and spooky green case.
Believe the Fuss: We’ve Just Dropped Our First-Ever YouTube Ad
It’s time to battle BO in our fresh 90s inspired music video ft. none other than Dragon’s Den star Deborah Meaden. Yep, a full-blown music video set inside…an armpit? You heard that right.
Smell Our New Mini Deodorants
Our mini natural deodorants are just as effective as our full-sized deodorant, using premium natural ingredients to neutralize odor-causing bacteria. After all, size doesn’t matter, right?
The World’s First Armpit Sponsorship: Fussy x FGR
That’s right—Fussy is officially the Armpit Sponsor of Forest Green Rovers, the world’s most sustainable football team.
Fussy x Wednesday Holmes
We're celebrating the beautiful diversity of the LGBTQ+ community with a limited-edition case designed by Wednesday Holmes, a queer artist who's all about embracing authenticity and joy.
The science behind mood-boosting scents
Science is now catching up with what your nose knew already. Recent brain-imaging research has shown how aromas change our brain-wave patterns, and therefore our moods.