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Build your deodorant starter pack

Reasons to be Fussy

  • Natural ingredient

  • 24hr protection

  • Vegan & Cruelty-free

  • Backed by science

Loved By All
The Dragons

In February 2022, Matt appeared on BBC Ones’s Dragons’ Den. Their pitch was well received and they received offers by Deborah Meaden and Peter Jones. You can relive that moment by watching our clip!

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How it works

  • 1

    Choose your case

    Which eye-popping colour are you?

  • 2

    Pick your scent

    Choose your favourite refill scents

  • 3

    One-time Purchase or Subscribe

    Choose the plan that suits your pits.

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Find us instore

Backed by science
Made by nature

Our probiotic deodorant neutralises odour-causing bacteria and is full of premium natural ingredients that care for your skin as well as the planet. 

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