If there’s one thing we know for sure, it’s that every body is different. Nowadays, choosing a natural deodorant is like choosing a hairstyle. It’s telling the world who you are and what matters to you most. That’s why we’ve given...

Natural deodorants tend to get a bad rep - and that’s because there are loads of out there that simply don't work very well. So when you do finally find a natural deodorant that actually works, it might seem like magic. ...

We’ve all heard it...natural deodorants just don’t work. At least they didn’t back when velour tracksuits were a thing. But things have moved on. 

Every year up to £42million worth of gifts are wasted in the UK. That's why at Fussy we think it's important to help you Gift Less Sh*t with the mother earth of all gift guides. It's time for novelty jumpers and...

That’s right, Fussy is offering the opportunity for our community (not just the bankers) to invest in Fussy from as little as £10. But why? What does it all mean? And how do you do it? If you are new...

Founder Matt gives us a behind the scenes on all things Dragons' Den. July 7th 2021. I’d just spent the night in hospital trying to be helpful during the birth of Fleur, our first child, and Eddie had just fallen...

It’s January which means Veganuary has once again rolled around. With more and more people taking part every year, it’s undoubtedly something you’ve heard of. But why does it exist, what are the benefits and what practises from it can...

A new year means a fresh start and we think one of the best things you can do to kick off 2023 is setting goals to be kinder to yourself and the planet. We all want to make an effort...

Move over Mary Berry there’s a new Head Chef in town and we’ve been busy baking up yet another Festive treat. Inspired by the spiced caramel-y (and vegan) biscuit we’ve all come to adore, our new Biscoff scented deodorant honestly...

It’s that time of season. Spooks, demons and ghost galore knocking at your doors. The smiles of pumpkins lighting up the darkened nights. But the truth is the scariest of them all….is that single-use plastic deodorant hiding in your bedroom draw. But fear...

October is Black History Month, a time dedicated to celebrating the achievements and contributions of black people in the UK and around the world, and to educate all people on black history. To celebrate this, we asked the wonderful Karen...

October is Breast Cancer Awareness Month, a time dedicated to raising awareness of breast cancer, how it can be prevented, and showing support for anyone who has been affected by breast cancer. We know from messages, emails and comments that...

Did you know that Fussy has existed for a year and a half? That’s right, we first launched in spring of 2021, and since then, a lot has changed. We’ve appeared on TV, had hundreds of thousands of armpits join...

LGBTQIA+ Pride Month isn’t just about celebrating same-sex relationships, and sexual orientation, it is also used to highlight many issues that are faced by the LGBTQIA+ community. One area that has become hotly contested in the UK is the topic of...

Today at Fussy, we want to take a deeper look at how polluting air transport really is. We all know planes use a lot of greenhouse gasses, but as the first summer without travel restrictions in two years comes to...

June is here and around the world that means Pride month is being celebrated. This month is dedicated to celebrating LGBTQIA+ communities around the world, as well as raising awareness for the prejudices and discrimination still faced by the community...

June means Pride month, and not only is that a time for LGTBQIA+ people to celebrate, but for everyone to reflect and make changes on how they can be a better ally to the community. What’s an ally? An ally...

This Earth Day, we're not actually launching anything. In fact, we're doing an anti-launch. Earth day is all about driving support and awareness for environmental protection... not driving sales. We at Fussy wanted to stay true to that. So we’ve designed...

How many emails have you sent today? How about WhatsApp messages? How many songs have you streamed? We’re guessing you’ve probably already done a fair amount, even if you’re reading this with your morning coffee. It may feel like all...

It’s Mothers’ Day and today we’re celebrating the mother that’s been around for 4.5 billion years - Mother Earth. She’s been sustaining life and looking after everything on the planet for all that time, so today we wanted to celebrate...

Facials? For your armpits? You must be mad.  Okay, so maybe we’ve taken self-care a little too far, but hear us out: underarm facials, or ‘pitiCures’,  are not only the secret to super-soft pits, but a great way to detox...