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The Secrets Of Natural Deodorant Ingre...
We’ve all heard it...natural deodorants just don’t work. At least they didn’t back when velour tracksuits were a thing. But things have moved on. 
Our Scents You’ll Want to Sniff On Repeat
If there’s one thing we know for sure, it’s that every body is different. Nowadays, choosing a natural deodorant is like choosing a hairstyle. It’s telling the world who you are and what matters to you most. That’s why we’ve given...
The Science Behind Fussy
Natural deodorants tend to get a bad rep - and that’s because there are loads of out there that simply don't work very well. So when you do finally find a natural deodorant that actually works, it might seem like magic. ...
Refill Is The New Recycle
We might not all be living zero waste lives or have a reusable coffee cup, but there’s one thing that unites most of us in the fight to save our environment and that’s recycling. No matter where you live in...
Cleaning Up Our Act in The Bathroom
It’s 2021 (as if anyone needed reminding) and recycling is well and truly cemented in almost every household’s routine. If anything, it’s a little old-fashioned what with refill stores popping up in many major cities and refillable deodorant being as...
Natural Deodorant for Kids: Finding th...
As fully-fledged adults, we’ve all experienced the B.O. fear. You know the one. The moment when you’re on a crowded train or sitting in the office and a pungent waft of body odour hits you like a bus and for...
Sharing is Caring:
Natural Deodor...
Shopping for a new natural deodorant can be an overwhelming experience. Head to any pharmacy or supermarket and you’ll be faced with a seemingly endless array of options. From extra strength formulas to vegan and cruelty-free. Even natural deodorant, which...
The Plastic Problem: Reusing, Recyclin...
When you think of plastic what comes to mind? A plastic bottle? Cheap plastic toys? A plastic bag? Most likely. But what about your favourite jumper? The teabag in your morning brew? A piece of chewing gum?  The problem with...
We Come In Peace 🕊
We mucked up. We ran some adverts online comparing our product to some Unilever products. And after a receiving an eloquently written legal letter from Unilever HQ, we made a peace offering to their CEO, Alan.    The Olive Tree was accompanied by...
Aluminium Free Deodorant: Is It Really...
The fussy myth-busters are back! We’re revitalised and ready to bust some pesky myths, as well as some serious moves.  Last time, we took on “clean beauty”, which turned out to be pretty confusing. This week’s topic is a little...
The Best Eco-Friendly Gifts: Giving th...
While at the Fussy headquarters we celebrate Mother Earth every day, officially, April is Earth Month. This is the perfect time to think about what you love about our unique planet and how you can celebrate it.  This doesn’t mean...
How to Make Your Own Deodorant at Home...
As we know, there are many benefits to switching to a natural deodorant. It’s better for your pits and, thanks to Fussy, it can be better for the planet too. However, if you’re looking to cut down your consumption and...
We Bust Some Myths (And Some Moves) Ab...
“Clean” is one of the many buzzwords in the personal care and skin care space, but is it just another of the industry’s made-up slogans? Let's bust some myths and some moves. Warning: It might get confusing. BUST A MYTH:...
Back To The Future
Is it time to call time on daylight savings? We investigate how having an extra hour of light in the evenings all year long could make us happier, safer and greener. 
How to Switch to a Natural Deodorant
So, you’re thinking about making the switch to natural? Unsurprisingly, you’re not alone. Transitioning from a chemical-based antiperspirant to a non-toxic deodorant is a simple step towards living a cleaner lifestyle. However, you may have heard rumours about transitional B.O. Or maybe...
Designing the Single-Use Plastic Free ...
Four friends and their life savings sat round a kitchen table sniffing essential oils and discussing how to design an eco-friendly deodorant. Sounds like the start of a good story -  and it is.  This is where it all started....
The Vegan Deodorant Tackling
Our B...
Every year over 3.2 billion single-use plastic deodorants are thrown away. Many end up in landfill or even worse our oceans.
Antiperspirant vs Deodorant? And Other...
When it comes to asking what’s the difference between antiperspirant and deodorant or exactly where you should and shouldn’t use the stuff,  we’ve got the answers. 
Zero Waste: What It Really Means?
Zero waste is something of a buzzword nowadays. Conjuring up images of smiling bloggers holding a jar filled with a year’s worth of rubbish in it or maybe it’s your favourite Instagram account that signs off with #zerowastejourney.  The truth...
Sex And Sustainability:
Is Climat...
Nowadays choosing to be a little more eco-minded when you do your shopping is pretty easy. Any conscious consumer will find a huge range of options when it comes to shopping for a greener home. Reusable sanitary pads and menstrual...
Parenting Lessons From The Animal Kingdom
  We’ve been calling our nature ‘mother’ for as long as we can remember. However, we can’t ignore the incredible dads in nature that give us some major #dadgoals by redefining the ‘duties' of a father. Flamingo: The Feminist Dad...