
Next Generation Deodorant
As seen on Dragons' Den - The sustainable deodorant backed by science. Try the UK's highest rated natural deodorant.
Reasons to be Fussy
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Natural ingredient
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24hr protection
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Vegan & Cruelty-free
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Backed by science

Loved by all the Dragons
In February 2022, Matt appeared on BBC Ones’s Dragons’ Den. Their pitch was well received and they received offers by Deborah Meaden and Peter Jones. You can relive that moment by watching our clip!
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Natural, effective, and sustainable self-care products designed to banish single-use plastic from both your bathrooms and the ocean.
Loved by thousands of armpits
As seen in

Natural, reusable, eco-friendly bodycare products delivered straight to your armpits.
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Call to action

Our products are full of natural ingredients that care for your skin as well as the planet.
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- Durable
- Plastic-free refills
- Carbon-neutral







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