If you've been using conventional deodorant or antiperspirant for years, it can take 2-4 weeks to detox and release the aluminum that previously would have blocked your pores and stopped you from sweating.
During this transition phase, you may find that you sweat or smell slightly more than usual but don’t worry, this is natural, normal and definitely worth pushing through. On the other side awaits fresh smelling, planet friendly armpits!
For more information read this handy blog article we did about making the switch.
Yes! Our deodorant is a solid stick under 100ml so you’re all good to fly! Plus, our award-winning pebble shaped design means you can easily slip it into your bag or pocket.
All of our products are free from parabens and chemical preservatives so we recommend that you use your deodorant within 12 months of receiving it.
Good question! We've been fussy about everything in our mission to bring you fresh smelling, planet friendly armpits. Here are a few reasons to choose Fussy:
🌱 Clean effective ingredients that help to moisturise and protect your skin
🤓 Scientifically proven to neutralise odor-causing bacteria
🌏 Single-use plastic free
♻️ Plastic-free compostable refills made from waste sugarcane
♻️ Case made with recycled plastic
🐰 Cruelty free & vegan
🏭 Certified carbon neutral
🏆 Award winning top loading design
📦 Delivered direct to your armpits
Antiperspirant and deodorant have the same goal: to keep your armpits smelling fresh. But how they achieve that is where the difference comes in. As the name suggests, an antiperspirant works by stopping you sweating altogether. It does this by using aluminium to block your sweat pores - simple. Alternatively, natural deodorant focuses on getting rid of the smell. We do this by using a mixture of effective ingredients that work together to absorb moisture and neutralise odour.
Our formula is a deodorant, not an antiperspirant. This means that while it will stop you from smelling, it won’t stop you sweating. We believe that sweating is normal and natural so why not embrace it?
If you’ve been using conventional deodorant or antiperspirants for years, it can take 2-4 weeks for your body to adjust to a new natural deodorant. During this period, your body will be excreting the aluminium and other substances that have built up in your pores. You may experience itchy armpits, extra sweating or even B.O. But don’t worry! It’s normal and natural and if you push through it, fresh smelling pits await you!
While we can’t speak for other natural deodorants, ours is 100% effective and will keep you fresh for 24hrs. Our formula is packed full of effective ingredients that are scientifically proven to neutralise odour-causing bacteria and help moisturise your skin.
Our subscription starter pack is £12 for 1 case and 1 refill. You’ll also be signed up to our subscription service which means you’ll get refills for cheaper and whenever you need them.
If you want to try before signing up, our One Time Purchase pack includes 1 case and 3 refills of your choice for £26. Or we have The Scent Pack for a case and 4 refills, for £32.
Our formula is backed by science and is proven to keep you smelling fresh for 24hrs a day.
We’ve tried and tested our deodorant in a number of different washes and on different materials and it left no marks. So your t-shirts are safe!
Each refill will last 4-8 weeks depending on use.
Our refills are 40g each.
A swipe or two under each armpit will do. But every armpit is unique, so whatever suits you best!
We’ve worked hard to ensure our formula is as gentle to your pits as it is to the planet. And, although we do use bicarbonate of soda in our ‘Normal’ formula, it’s in much smaller amounts than others on the market and a very high grade. So some people that have had a sensitivity to it in the past have been fine with Fussy.
However, for a very small amount of customers, those with particularly delicate pits, the bicarb can lead to irritation, soreness or stinging. For these customers we recommend you choose our Sensitive Skin range which has the ultimate bi-carb free formulation to ensure even the fussiest of pits are left smelling fresh and ready to take on the world…or just the day ahead. It’s up to you really.
It’s dishwasher safe but a wet cloth and some warm water will work fine too!
We've made Fussy really easy to use - simply remove the lid of your case and then the inner cap by squeezing the buttons on the side. Then drop in your refill, with the white casing left on, and pop the inner cap back on until it clicks. Just make sure you rewind your case all the way back down.
Click here to watch a super easy video on how to do this.
Our deodorant is handmade in the UK by a fantastic family-run company with awesome green credentials.
Each refill is full of natural ingredients that not only care for the skin but the planet too.
For our Normal formula, we use sunflower wax, coconut oil, shea butter, caprylic, tapioca, sodium bicarbonate, magnesium hydroxide and a probiotic called Lactobacillus that literally eats sweat molecules for breakfast!
For our Sensitive skin formula, we use sunflower wax, coconut oil, shea butter, caprylic, tapioca, glyceryl caprylate, arrowroot powders, magnesium hydroxide and then our probiotic (Lactobacillus).
Our Bare All deodorant is made up of only our base ingredients and is unscented, with no added essential oils - for those rocking a unique eau de their own.
To create our gorgeous scented deodorants, we take our base ingredients and add an essential oil blend that is unique to each one. You can find the details of the essential oils below:
Night Tales: Base ingredients + parfum (Limonene, Geraniol, Linalool, Benzyl Benzoate, Benzyl Salicylate, Farnesol, Eugenol, Citral)
Wide Eyed: Base ingredients + parfum (Limonene, Linalool, Citral)
Wavy Days: Base ingredients + parfum (Limonene, Linalool, Eugenol, Citral, Geraniol, Farnesol)
Sun Drunk: Base ingredients + parfum (Linalool, Benzyl Benzoate, Benzyl Salicylate, Farnesol, Geraniol, Limonene, Benzyl Alcohol)
Forest Haze: Base ingredients + parfum (Limonene, Geraniol)
Tropic Tonic: Base ingredients + parfum (Limonene, Linalool, Citral, Methyl Chavicol, Geraniol, Citronellol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Methyl Eugenol)
Cloud Nine: Base ingredients + parfum (Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Eugenol, Geraniol, Linalool)
Dragon Fruit: Base ingredients + Amyl cinnamal, Amylcinnamyl alcohol, Benzyl alcohol, Benzyl benzoate, Cinnamyl alcohol, citral, Geraniol, Hexyl Cinnamal, Limanene, Linalool.
Parma Violet: Base ingredients + Amyl cinnamal, Amylcinnamyl alcohol, Benzyl alcohol, Benzyl benzoate, Cinnamyl alcohol, citral, Geraniol, Hexyl Cinnamal, Limanene, Linalool.
Where possible we source all our ingredients as close as possible to our manufacturing facility but some ingredients can only be sourced from abroad.
Yep! It’s 100% gluten-free.
It sure is! We only test our deodorants on smelly humans.
All of our ingredients are cruelty-free and we are Leaping Bunny Certified!
We’ve done all we can to minimise the risk of reactions including using fine grade bicarbonate of soda. However, if you have extra-sensitive skin there is a chance of experiencing irritation and we’d recommend you choose our Sensitive formula. This doesn’t have bicarbonate of soda and might be perfect for you.
If you do have sensitive skin, we recommend you avoid our Wavy Days scent as the peppermint can be irritating to the skin.
No way! We use simple ingredients and never include aluminium.
Our Normal formula does but we use much smaller amounts than others plus a very high grade. We also have a Sensitive formula, which doesn’t contain bicarb.
We follow guidelines set by the International Fragrance Regulatory Association (IFRA) to ensure the safety of our formulations.
And, for most of our scents, we only use pure essential oils. However, some essential oils can be difficult to produce sustainably and cause significant environmental impact. Because of this, our Cloud Nine scent currently uses some artificial fragrances.
We also use synthetic fragrances for our current limited edition fragrances in our Afternoon Tea Collection.
We use organic ingredients where possible but we’re not 100% organic. And our ingredients are not certified organic.
You bet! We are B-Corp certified, which means that not only are we using business as a force for good but we meet the highest standards of social and environmental performance. Plus, all of our products are Certified Carbon Neutral through our partnership with Climate Partner!
We’ve worked hard to reduce carbon emissions across our supply chain and find partner companies that adhere to our Fussy values. From using solar power and water to living gardens on factory roofs, all of our partners run sustainable practices. And where we can't eliminate carbon with work with Climate Partner to offset it by supporting carbon reduction projects around the world.
A study by the Ellen MacArthur Foundation found that if refilling were the norm across all personal care and beauty products, the reduction in greenhouse gas emissions would be 80-85%! We believe that Fussy is the easiest way to live more sustainably. Not only is it reducing your carbon footprint, but it means no armpit creams, not cardboard tubes that can’t get wet and no trips to the shop. But all these things will come down to personal preference.
Yes! Our case is 100% recyclable and better yet, our refills are 100% compostable and made from waste material themselves.
Our cases are designed to keep, which means the only thing you’ll be throwing away is our compostable refills made from waste sugarcane pulp. By using Fussy, you’ll save at least 250 single-use plastic deodorants from ever existing!
Our cases are made from plastic. We looked at all sorts of materials, including metal, but this would require plastic parts meaning it would have to be glued together and then can’t be recycled at the end of its life. Making it all from one material actually has a lower footprint over the lifetime.
Our plastic-free refills are made from a natural blend that includes waste sugar cane pulp, making them 100% compostable.
You can pop them in your regular bin or home compost them and they’ll decompose in 6-12 months.
You choose your case and refill then we’ll send you 3 refills every 3 months for £15 (plus £1 delivery fee). We’ll send your first refill pack one month after your initial order but if you need to skip or delay order, you can.
You can also change your scents and delivery schedule to suit you.
We’ve made it easy for you to manage your subscription. Simply log into your account and you’ll be able to switch up your scents, skip an order or change the delivery frequency.
Of course! If you don’t want to commit to a subscription, try our one-time purchase pack which includes a case and 2 refills of your choice for £20.
If you are a Fussy subscriber apply your discount by:
1. Logging into your account here
2. Click on 'Apply Discount'
3. Enter discount code and then click 'Apply Code'
Otherwise if you're a non subscriber just apply the discount code at the checkout page.
Fussy limited edition scents are only available whilst stocks last! So depending on how popular they are, they may not be around for long (sorry). However, in our experience, most of our limited edition scents are typically available for one month on our website, before they fade away forever…
Yup, you most certainly can. Simply login to your account here, then click on ‘Change Scents’ and you can add a Limited Edition Scent to your next order.
As long as the limited edition scent is in stock at the time of your next order, you’ll receive it. Otherwise, if it’s out of stock, we will switch you to our default scent.
Sometimes this can occur, and we’re truly sorry for the inconvenience. If this does happen, don’t fret. We will simply switch you to a default scent, to ensure you can get your refills on time!
Shipping & Returns
We’ll send you a shipping updates as soon as your order is on its way but if you have any questions, just contact us at email@example.com
We are well prepared to manage the changes that may arise following the UK leaving the EU and will continue to deliver fussy at the standard our customers expect. If however you experience any issues please do contact us firstname.lastname@example.org
Due to COVID-19, some orders may take a little longer than usual but please rest assured we are doing everything we can to minimize this and will provide regular shipping updates. We hope you're staying safe and thank you for your understanding and patience, it means a lot.
When we noticed the huge amounts of single-use plastic in our own bathrooms we thought there had to be a better way. So we emptied our savings pots onto the kitchen table and set about creating Fussy. Our challenge was to make sure Fussy was more convenient, effective and desirable than other sustainable products we had tried. We think we succeeded and hope you agree!
We’re fussy about everything in our mission to bring you fresh smelling, planet-friendly armpits! From sourcing the highest quality ingredients to the packaging we use. We truly believe that by being fussy, we can create a better planet for everybody.
We’re based in the U.K. but we’re making armpits smell fresh worldwide.
We sure do! We have our super cool washbag made from recycled bottles.
Are you fussy about the planet we live on? Are you a lean mean super driven machine? Are you a lovely human? OK great, if we were hiring you sound like a perfect fit. Keep an eye out here for any vacancies.
We’d love to hear from you! Come say hello at email@example.com