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As seen on Dragons Den

Next
Generation
Deodorant

🔥 The UK's Highest Rated Natural Deodorant 🔥
The sustainable deodorant backed by science.
With plastic-free refills and natural, effective ingredients.

Reasons to be Fussy

HIGHEST RATED

We are the highest rated natural deodorant on Trustpilot with over 15k reviews.

PRO-PLANET

Plastic-free, compostable refills keep mother nature happy.

SCIENCE BACKED

A probiotic formula that targets the bad smelling bacteria hanging out in your pits.

PLANT-POWERED

All natural, free from aluminium, parabens and 100% vegan.

The UK’s Best Eco-Deodorant

Best natural deodorant

Officially The World's Coolest Deodorant

Loved By All
The Dragons

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I love everything you’ve done.
And your ethics are faultless.

DEBORAH MEADEN

The brand. The design.
It’s all brilliant.

STEVEN BARTLETT

You’ve done really, really, really well.
I’m quite fussy myself.

PETER JONES

How it works:

Refill, Reuse, Repeat

Just choose from five eye popping case colours and five refined scents. Then we'll deliver refills straight to your armpits as often or as little as you want.

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1

Choose your case, it comes in five eye-popping colours.

2

Choose from five refined scents that you'll want to sniff on repeat.

3

Choose from a flexible subscription plan or make a one-off purchase.

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Backed by science

Made by nature

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  • REFILLABLE

  • VEGAN

  • eco-friendly

  • REFILLABLE

  • REFILLABLE

  • eco-friendly

  • REFILLABLE

  • VEGAN

  • eco-friendly

  • REFILLABLE

  • REFILLABLE

  • eco-friendly

  • REFILLABLE

  • VEGAN

  • eco-friendly

  • REFILLABLE

  • REFILLABLE

  • eco-friendly

Smell The Difference

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Your Old Deodorant

All Natural Ingredients

Science-Backed 24hr Effectiveness

Plastic Free Refills

Vegan & Cruelty Free

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