They may be small, but they pack a mighty punch when it comes to keeping you fresh. Our mini natural deodorants are just as effective as our full-sized deodorant, using premium natural ingredients to neutralize odor-causing bacteria. After all, size...

It’s time to battle BO in our fresh 90s inspired music video ft. none other than Dragon’s Den star Deborah Meaden. Yep, a full-blown music video set inside…an armpit? You heard that right.  The BO Battle: Nature’s Finest vs. Aluminum...

If there’s one thing we know for sure, it’s that every body is different. Nowadays, choosing a natural deodorant is like choosing a hairstyle. It’s telling the world who you are and what matters to you most. That’s why we’ve given...

Natural deodorants tend to get a bad rep - and that’s because there are loads of out there that simply don't work very well. So when you do finally find a natural deodorant that actually works, it might seem like magic. ...

We’ve all heard it...natural deodorants just don’t work. At least they didn’t back when velour tracksuits were a thing. But things have moved on. 

You asked and we delivered…at least we think we did. Meet our Fussy Body Wash and Exfoliating Bar. Made with natural ingredients and a unique soap-free formulation that creates a luxurious lather, cleansing and nourishing your skin without leaving it...

Smells rule our world at Fussy HQ. Whether it’s battling BO or brainstorming new scents for our vegan deodorant. But have you ever wondered why scent has such a profound effect on our emotions? How can certain smells instantly transport...

Every year up to £42million worth of gifts are wasted in the UK. That's why at Fussy we think it's important to help you Gift Less Sh*t with the mother earth of all gift guides. It's time for novelty jumpers and...

That’s right, Fussy is offering the opportunity for our community (not just the bankers) to invest in Fussy from as little as £10. But why? What does it all mean? And how do you do it? If you are new...

Nike has the iconic Air Jordan, Puma has the fastest man on earth, and now, Fussy has the world’s first armpit sponsorship. That’s right—Fussy is officially the Armpit Sponsor of Forest Green Rovers, the world’s most sustainable football team. This...

We've got some exciting news for you - Fussy Deodorant has just become a certified B-Corp! Now, you might be wondering what that means, but don't worry, we're here to break it down for you. What is a B-Corp Certification?...

Here at Fussy, we're fussy about people, planet and of course armpits. Standing for the planet means standing for those that inhabit it too. We were deeply saddened to see the amount of derogatory, harmful and hateful comments left on...

Founder Matt gives us a behind the scenes on all things Dragons' Den. July 7th 2021. I’d just spent the night in hospital trying to be helpful during the birth of Fleur, our first child, and Eddie had just fallen...

It’s January which means Veganuary has once again rolled around. With more and more people taking part every year, it’s undoubtedly something you’ve heard of. But why does it exist, what are the benefits and what practises from it can...

A new year means a fresh start and we think one of the best things you can do to kick off 2023 is setting goals to be kinder to yourself and the planet. We all want to make an effort...

Move over Mary Berry there’s a new Head Chef in town and we’ve been busy baking up yet another Festive treat. Inspired by the spiced caramel-y (and vegan) biscuit we’ve all come to adore, our new Biscoff scented deodorant honestly...

It’s that time of season. Spooks, demons and ghost galore knocking at your doors. The smiles of pumpkins lighting up the darkened nights. But the truth is the scariest of them all….is that single-use plastic deodorant hiding in your bedroom draw. But fear...

October is Black History Month, a time dedicated to celebrating the achievements and contributions of black people in the UK and around the world, and to educate all people on black history. To celebrate this, we asked the wonderful Karen...

October is Breast Cancer Awareness Month, a time dedicated to raising awareness of breast cancer, how it can be prevented, and showing support for anyone who has been affected by breast cancer. We know from messages, emails and comments that...

Did you know that Fussy has existed for a year and a half? That’s right, we first launched in spring of 2021, and since then, a lot has changed. We’ve appeared on TV, had hundreds of thousands of armpits join...

LGBTQIA+ Pride Month isn’t just about celebrating same-sex relationships, and sexual orientation, it is also used to highlight many issues that are faced by the LGBTQIA+ community. One area that has become hotly contested in the UK is the topic of...