Invest In Fussy And The Planet 💪🌍

Invest In Fussy And The Planet 💪🌍

That’s right, Fussy is offering the opportunity for our community (not just the bankers) to invest in Fussy from as little as £10. But why? What does it all mean? And how do you do it? If you are new to investing we hope this post will help. Please note we are in no way financial advisors and capital is at risk.

What is equity crowdfunding?

Equity crowdfunding offers the chance for investors (referred to as the crowd) to invest funds into a business in exchange for shares in that business. We think it’s great because it levels the playing field and allows lots of different people to invest what they can afford, rather than just the big banks and investment funds. 

Why are you crowdfunding?

It was always part of the plan! We believe that it is only with consumers and brands working together that we can make a real difference in the world. And a crowdfund is exactly that. In fact Fussy started as a crowdfunding project so this is a natural evolution for us.

How has it been going so far?

Thanks to you, Fussy has been doing great. We now have 200,000 armpits in our Fussy family, have stopped over 100,000kg of single-use plastic and have grown a fantastic team in just 12 months. We are so thankful for all the support and we hope that by offering you the chance to own part of the company goes a small way in saying thanks.

Why are we raising money?

Truth be told we don’t need to at the moment. We raised an investment round earlier this year and some of you might have seen us on Dragons’ Den where we secured £50,000. But the plan was always to keep a small number of shares aside for our community and so here we are.

How much do I have to invest?

You can invest as little as £10. In fact if all our customers invested £10 we’d hit our target straight away! Of course you can also invest more. It’s really up to you, what you can afford and what you feel comfortable with. 

How will the money be used?

It will go towards launching new products, entering new markets and expanding upon our distribution channels such as retail. This expansion is core to our belief that to create mass environmental impact we need as many armpits as possible to join us in our mission to banish single-use plastic. 

Who are Seedrs?

Seedrs is the platform we use to raise the money. They are an independent third party regulated by the FCA and they ensure all the information we provide is factual and correct. They have helped lots of amazing company's raise money including Cheeky Panda, Lick, Heights, THIS! and lots lots more.

How do I sign up?

We’ll be launching a campaign on Seedrs very soon. For now all you need to do is visit our pre-registration page to sign up for priority access!

Here's how it works:

  1. Click the link to our landing page.
  2. Fill out your details.
  3. You'll be invited to our private launch as soon as the campaign goes live!

If I sign up do I have to commit?

No. Don't worry by signing up for priority access, you'd only be expressing your interest in investing. It’s nothing binding, so you have nothing to lose!

What happens after I invest?

If you do end up investing Seedrs will take care of all the admin as the legal shareholder on your behalf – with any financial benefit all flowing back to you.

Throughout the campaign, we'll be sharing more information with you every step of the way, making sure you are comfortable and confident with your decision. That’s all.

We really hope you are able to join us and if you have any question please feel free to email us or drop a comment below.

Power to your pits!

Matt and everyone at Fussy HQ.


  • John Picken

    Are the Dragon den investors still involved with directing the future momentum of the company, or have they backed off the investment?

  • Pauline Benton

    Am a little unsure as to the crowd funding you say Investment , shares ,.. so will they earn dividends ?


    Great to hear. If you register here You’ll get priority access to invest in just over a week 👍

  • Fussy Hannah

    @ELEN & SIMON CHARTERIS – that’s such exciting news! If you follow this link, you can register to get priority access

  • Helen & Simon Charteris

    Hi, we would like to invest in Fussy, can you please advise how to be part of the next round?

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