We are all witnessing the horrific and tragic events in Ukraine unfold before our eyes. As a brand and individual sometimes it's hard to know how to react to such heartbreak and the truth is no matter what we do it isn't enough.
In the last few weeks though we have been fortunate to establish greater exposure as a result of appearing on Dragons' Den. To try and use this elevated reach to do good we are uniting with some fellow Den Winners.
What We're Doing
We're working with some of the other incredible businesses featured on this season of Dragons' Den - Toucan Giving, The Cheese Geek, Toddle Born Wild, Berczy Drinks, The Little Loop Clothing and Rheal Super Foods. Together, we're aiming to raise £100,000 for people who desperately need help in Ukraine, by donating 5% of our profits to the cause.
How You Can Donate
Working with Toucan Giving, a flexible charity donation app, we've created an easy hub which you can donate to. Simply click the link below or you can scan the QR code on any of our Fussy boxes!
Who Are The Charities
By donating through our link above, your money will be split evenly between three incredible charities. All three are on the ground in Ukraine, working around the clock to get vital aid and relief to those that need it, and your money will reach them immediately.
- Chernobyl Children's Lifeline (CCLL) have worked since 2008, mainly in the north of Ukraine and is known and trusted by the local communities. Their goal is to support children and their families in this time of great need.
- Ukraine Charity (UC) was established in 2007 to help orphans, underprivileged children and young adults in Ukraine. All their efforts are now focused on providing much needed humanitarian relief.
- The Disasters Emergency Committee (DEC) is a group of 15 UK charities which coordinates collective appeals to raise funds and provide emergency aid when disaster hits.
If You Can't Donate
If you don't have the money to spare, don't worry, we have other great ways you can help out during this time
📰 The first step to helping is understanding, and in the age of biased news outlets and fake information, this is more important than ever. To keep updated on what's happening in Ukraine, we recommend Kyiv Independant, Ukraine's English-language media outlet for on the ground, unbiased news updates
✍️ You can also lobby your local MP to demand the UK accepts more refugees as quickly as possible. This helps your MP demand more action from the Prime Minister. You can find out who your local MP is here, and you can use our pre-written template as the basis for your email.
👪 Finally, you can share the donation link with your friends and family, so they can also help us reach the goal of £100,000
Together, let's do this. Pits for peace!
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