We've got some exciting news for you - Fussy Deodorant has just become a certified B-Corp! Now, you might be wondering what that means, but don't worry, we're here to break it down for you.
What is a B-Corp Certification?
A B-Corp is a certification that's given to companies that meet certain social and environmental standards. It means that a company is dedicated to making a positive impact in the world and is willing to go the extra mile to make it happen and is all based around using ‘Business as a force for good’.
How Fussy Scored and the Process Involved
To achieve this certification, we went through a rigorous assessment that covered a wide range of topics, from employee benefits to environmental impact and took over 12 months.
We scored 86 out of 200 points on our initial assessment, which is well above the average score of 51. We were particularly strong in the areas of community involvement, environmental sustainability, and transparency but our target is to hit a score of 100 by this time next year.
But the assessment is just the beginning. To become a certified B-Corp, a company must also make legal changes to their corporate structure to ensure that their social and environmental goals are embedded into their business practices. It's not an easy process, but Fussy Deodorant was willing to do what it takes to make a positive impact on the world.
What Does Fussy’s B-Corp Certification Mean for you?
By choosing to purchase products from a B-Corp certified company like Fussy, you can feel confident that their purchases are supporting a business that is committed to sustainability, ethical practices, and positive social and environmental impact. No greenwashing to be seen here! B-Corp certification also provides transparency and accountability, allowing customers to see how Fussy is measuring up to its values and commitments.
To infinity and b-yond!
So there you have it, folks - Fussy is now a certified B-Corp, and we’re not messing around when it comes to making a positive impact. By choosing to support Fussy, you're not only choosing a product that's good for your body, but also a company that's good for the planet. Power to your pits!