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Build your own deodorant starter pack
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Reasons to be Fussy

  • Natural ingredients

  • 24hr protection

  • Vegan & Cruelty-free

  • Backed by science

How it works

  • 1

    Choose your case

    Which eye-popping colour are you?

  • 2

    Pick your scent

    Choose your favourite refill scents

  • 3

    One-time Purchase or Subscribe

    Choose the plan that suits your pits.

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Build Your Starter Pack

  • Durable
  • Plastic-free refills
  • Carbon-neutral
Outer Case
Outer Case
Outer Case
Outer Case
Outer Case
Outer Case
Outer Case
Outer Case - Fussy
Outer Case

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The UK's Highest Rated Natural Deodorant

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Backed by science
Made by nature

Our probiotic deodorant neutralises odour-causing bacteria and is full of premium natural ingredients that care for your skin as well as the planet. 

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Explore our scents

Find your perfect scent. It's easy to switch scents on our subscription plan.

Coconut Milk Tropical

Cloud Nine Fresh

Parma Violets Sweet

Sun Drunk Tropical

Wilderness Fresh

Tropic Tonic Lime

Wide Eyed Citrus

Lavender Fields Calming

Jasmine Bloom Fresh

Wavy Days Mint

Night Tales Flora

Forest Haze Woody

Bare All Unscented

Coconut Milk Tropical

Cloud Nine Fresh

Parma Violets Sweet

Sun Drunk Tropical

Wilderness Fresh

Tropic Tonic Lime

Wide Eyed Citrus

Lavender Fields Calming

Jasmine Bloom Fresh

Wavy Days Mint

Night Tales Flora

Forest Haze Woody

Bare All Unscented

Coconut Milk Tropical

Cloud Nine Fresh

Parma Violets Sweet

Sun Drunk Tropical

Wilderness Fresh

Tropic Tonic Lime

Wide Eyed Citrus

Lavender Fields Calming

Jasmine Bloom Fresh

Wavy Days Mint

Night Tales Flora

Forest Haze Woody

Bare All Unscented

Smell good
Do good
Feel good

With plastic-free compostable refills and a durable outer case that’s designed to last a lifetime, smelling good and doing good has never been so easy.

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Frequently asked questions

How long does one refill last?

Our refills are 40g each and typically last 6-8 weeks 😊 Which is one of the reasons why our subscriptions are super flexible! You can change your order date and delivery frequency to suit you.

How much does it cost?

We use premium natural ingredients, which can cost more than mass-produced alternatives — but our refills are just £5 on our subscription plan and typically last 6–8 weeks, longer than many other deodorants 🙂

We’ve also got a few pricing options, so it’s best to check our website and see what works best for you!

Is it an antiperspirant?

Fussy is a natural deodorant, not an antiperspirant, so it won’t stop you sweating. But what it will do is stop you from smelling, moisturise and care for your armpits and help keep you dry by absorbing any moisture.

Not only that, but over 70% of our surveyed customers previously used antiperspirant until they tried Fussy, just take a look through our reviews 😎

Check out our blogpost on the differences between an antiperspirant and deodorant, which has more information you may be interested in.

Is it natural? What are the ingredients?

Our base formula is 100% natural - well we like to say clean as chemicals are natural.

We use no aluminium, no parabens and no phthalates. Each refill is full of natural ingredients that care for the skin (as well as the planet!).

Our Normal formula has only 8 ingredients. Sunflower wax, coconut oil, shea butter, caprylic, tapioca, sodium bicarb, magnesium hydroxide and then a probiotic that literally eats sweat for breakfast.

For our Sensitive skin formula, we use the same ingredients but, instead of bicarb, we use glyceryl caprylate & arrowroot powers.

You can read more about our ingredients here.