Fussy Refillable Natural Deodorant - As Seen On Dragons Den

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Reasons to be Fussy

HIGHEST RATED

We are the highest rated natural deodorant on Trustpilot with over 15k reviews.

PRO-PLANET

Plastic-free, compostable refills keep mother nature happy.

SCIENCE BACKED

A probiotic formula that targets the bad smelling bacteria hanging out in your pits.

PLANT-POWERED

All natural, free from aluminium, parabens and 100% vegan.

The UK’s Best Eco-Deodorant

Best natural deodorant

Officially The World's Coolest Deodorant

Loved By All
The Dragons

In February 2022, Matt appeared on BBC Ones’s Dragons’ Den. Their pitch was well received and they received offers by Deborah Meaden and Peter Jones. You can relive that moment by watching our clip!

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I love everything you’ve done.
And your ethics are faultless.

DEBORAH MEADEN

The brand. The design.
It’s all brilliant.

STEVEN BARTLETT

You’ve done really, really, really well.
I’m quite fussy myself.

PETER JONES

How it works:

Refill, Reuse, Repeat

Just choose from five eye popping case colours and five refined scents. Then we'll deliver refills straight to your armpits as often or as little as you want.

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1

Choose your case, it comes in five eye-popping colours.